internet marketing

AMAZON.COM

Amazon.com, Inc. is an American-based multinational electronic commerce company. Jeff Bezosfounded Amazon.com, Inc. in 1994 and launched it online in 1995. The company began as an online bookstore, while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an on-line bookstore could offer more. Bezos named the company "Amazon" after the world's biggest river. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile) and the goal to have every product in the alphabet. Then the others product is VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products.

On January 15, 2009, a survey published by Verdict Research found that Amazon was the UK's favorite music and video retailer, and came third in overall retail rankings. The company remains profitable: net income was $35.3 million in 2003, $588.50 million in 2004, $359 million in 2005, and $190 million in 2006 (including a $662 million charge for R&D in 2006), nevertheless, the firm's cumulative profits remain negative. As of September 2007, the accumulated deficit stood at $1.58 billion. Revenues increased thanks to product diversification and an international presence: $3.9 billion in 2002, $5.3 billion in 2003, $6.9 billion in 2004, $8.5 billion in 2005, and $10.7 billion in 2006.

EBAY

eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. A majority of the sales take place through a set-time auction format, but subsequent methods include a substantial segment of listings in the "Buy It Now" category. In addition to its original U.S. website, eBay has established localized websites in thirty other countries. eBay Inc. also owns PayPal, Skype (to be sold soon), StubHub, Kijiji, and other businesses.

eBay has built an online person-to-person trading community on the Internet, using the World Wide Web. Buyers and sellers are brought to gether in a manner where sellers are permitted to list items for sale, buyers to bid on items of interest and all eBay users to browse through listed items in a fully automated way. The items are arranged by topics, where each type of auction has its own category. eBay has both streamlined and globalized traditional person-to-person trading, which has traditionally been conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface. This facilitates easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering.

The first products is iPod Nano 4 Lether case.

For Amazon.com: For eBay:

Price: $4.93 (RM 18.73) Sale: RM45.50

Sale: $2.90 (RM11.02)

Save: $7.09 (RM26.94) - 71%

The second products is BlackBerry Tour 9630 Phone.

For Amazon.com: For eBay:

Price: $499.99 (RM1899.96) Sale: $459.99 (RM1747.96)

Sale: $49.99 (RM189.96)

Save: $450.00 (RM1710) - 90%

The third products is CANON Powershot A480 Digital Camera - 10MP.

For Amazon.com: For eBay:

Price: $129.99 (RM493.96) Sale: RM449.00

Sale: $99.99 (RM379.96)

The fourth products is television. The products brand is LG. The the series is 32LH30 32-Inch 1080p.

For Amozon.com: For eBay:

Price: $749.95 (RM2849.81) Sale: RM1299.00

Sale: $498.77 (RM1895.33)

Save: $251.18 (RM954.48) - 33%

The last products is Slim USB 2.0 DVD-Writer for Asus, Acer Aspire One.

For Amazon.com: For eBay:

Sale:$36.99 (RM140.56) Sale: RM178.00

Last but not least, after i have conducting this research i believe that Amazon.com is trully offer

the lowest price everyday. This can see by the price compare to the competitor that i have

choose, eBay. eBay price is more expensive than Amazon.com. eBay also one of the type of

business like Amazon.com. Amazon.com will be a leader of everyday low price because the price

that they have give to their customer is lower and than others. Further more, Amazon.com

provide many products to their customer to make it easily to make a decision to purchase what

they want. Then from that, it make the price of product is lower compare to the others company.

.s.y.a.w.a.l d.a.t.a.n.g l.a.g.i.

.k.u.p.o.h.o.n.r.e.s.t.u.a.y.a.h.b.o.n.d.a.

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Dengarlah rayuan anakanda
Yang jauh di mata…

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Di pagi mulia hari raya

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Oh maafkan daku kesalahan diri ku

Walau jauh di mata namun kau tak dapat ku lupa
Doa ku sepanjang masa agar kau bahagia
Ku pohon restu dari mu oh ayah dan ibu
Agar tercapai cita ku membela nasib mu

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Oh maafkan daku kesalahan diri ku

Kesalahan diri ku…

sport day...UiTM Perlis

assignment...

Differentiate between marketing-strategy formulation for Pure-Play Company and Bricks-and-Mortar Company.

Pure-Play Company and Bricks-Mortar Company different between:

1. Segmentation
2. Target-market selection
3. Positioning

Pure-Play Company

Pure-Play Company is purely based on online company. For example the online company is Yahoo and eBay.

1. Segmentation for Pure Play

• Breaking up market customers into large identifiable groups or segments.
• Bases for segmentation:

1. Demographic

2. Geographic

3. Psychographic

4. Cognitive & behavioral

• Effective segmentation have 3 rules:

i. Meaningful

ii. Actionable

iii. Financially attractive

2. Target-market selection for Pure Play

• Evaluating market segments for overall attractiveness & choosing segments that are consistent with the firm’s marketing strategy & capabilities.
• 3 factors that can be look at:
1. Segment size & growth
2. Segment structural attractiveness
3. Company objectives & resources

3. Positioning for Pure Play

- Features or services such as style or speed of delivery

- Benefits to be perceived such as happiness

- Specific usage occasions such as functional for a given purpose

- User category based on specific type of user

- Against another product- better than competitor

- Product-class positioning – different type of product from what customer expect

- Hybrid/ combination of the above

Positioning Plan for Pure Play: 5 steps

I. Identify actual product positioning

- Through consumer interviews @ questionnaires

- Identify competitors & their positions in the market

II. Determine ideal product position

- Determine areas not being served by other products

- Identify customer preferences that not being met by an existing product.

III. Develop alternative strategies for achieving ideal product position

- Attempt to reposition an existing product to a new position, with @ without a change in the product itself

- Introduce a separate a new product with the characteristics necessary for the ideal positioning

IV. Select & implement the most promising alternative

- Choosing a most favorable plan & consistent with a company’s objectives, resources & strengths.

- Implementation should include specific guidelines concerning what activities to carry out & how they might ultimately be accomplished.

V. Compare new actual position with ideal position

- Measures to track the success of positioning move

- Tracking & evaluation can show any deviation that might occur

- Reveal new opportunities & threats

Bricks-and-Mortar Company

1. Segmentation for BAMs Moving Online

- Change in Segmentation Characteristics Due to Internet

- Changes in Size of Market Segments

- Bases for segmentation:

i. Market expansion

ii. Reclassified expansion

iii. Market reclassification

iv. No change

2. Targeting for BAMs Moving Online

- targeting focus on customer similarity and focus on effort

- there have 4 type of targeting:

i. Blanket targeting - serve same segment online as offline

ii. New-Opportunity targeting - serve new segment online

iii. Beachhead targeting - serve a portion of offline segment online

iv. Bleed-Over targeting - serve part of offline segment as well as new segment online

3. Positioning for BAMs Moving Online

1. Blanket Targeting

• Borrow heavily from existing offline positioning

• Tout basic advantages of the Internet – convenience and accessibility

2. New Opportunity Targeting

• Reposition entirely

• Position differentiations which cater to the new segment

3. Beachhead Targeting

• Also borrow from offline positioning

• Focus more, however, on needs of the smaller group

• Stress value-added advantages of the Internet

4. Bleed-Over Targeting

• Use dual positioning

• Leverage existing positioning

• Position added benefits, such as augmented offerings via the Internet

example: increased product customizability